Drive NAC's brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation and strategic social media management that deliver measurable results in supporting NAC’s strategic objectives.
National Arts Council
Manager, Marketing & Audience Development - 12 Months Contract
Casual
Closing on 06 Jun 2026What the role is
What you will be working on
Lead the development and implementation of integrated marketing campaigns to advance NAC's brand positioning, market presence, and audience growth and/or engagement targets.
Support in the planning and implementation of NAC’s annual Singapore Art Week Integrated Marketing Campaigns, incorporating inputs from VA and SAW Workgroup’s partners
Collaborate across brand, creative, media, socials and PR agencies to ensure alignment with NAC’s strategic objectives
Provide domain expertise and facilitate discussions between VA and partners with the Aud Development planning team to ensure that NAC’s Aud insights are embedded throughout the planning and programming process.
Provide expert marketing counsel and collaborative support to internal teams and external partners, ensuring consistent brand application across all touchpoints.
Partner with sector leads to advance NAC’s mission and strategic objectives
Work closely with internal stakeholders and external partners as a collaborative marketing partner, providing practical advice on campaigns, messaging, and brand application. In a small team setting, this means being hands-on and responsive — reviewing materials, aligning on creative direction, and making sure that the corporate positioning is clearly communicated across all touchpoints - whether it's a social post, a proposal deck, or an event backdrop.
NAC social media marketing - Digital Performance Optimisation
Working closely with NAC-appointed vendors and partners, develop and implement the strategic digital content plan across NAC's social media platforms, with the goal of expanding reach and deepening engagement.
What we are looking for
At least 4 years of experience in marketing and audience development, preferably within the arts, culture, lifestyle, or creative industries.
Proven track record in strategic campaign management, brand positioning, digital marketing and audience insights,
Experience working across government, corporate, and creative sectors, as well as leading high-profile public campaigns.
Functional Competency
Brand Strategy & Management
Marketing Communications Strategy
Content Creation & Curation
Programme Implementation
About your application process
This job is closing on 06 Jun 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Arts Council or the wider Public Service.
About National Arts Council
The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive – from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone’s lives.
At NAC, we have a team of creative and dynamic staff who share this common vision.
If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.
Learn more about National Arts Council